Shiksha Art

STATUS
Completed
LOCATION
Jaisalmer
YEAR
2022
Jaisalmer suffers from low female adult literacy rates.

THE IMPACT

10 Girls
from I Love Jaisalmer volunteered and participated in the documentary produced by Bharat Matrimony and Dentsu India.
To change this, our youth empowerment initiative ‘Navjan’ worked with Bharat Matrimony for the #PehlePadhaiPhirShaadi campaign. The campaign encouraged parents to prioritise education over early marriage and created awareness with unique Shiksha art inspired by wedding wall graffiti that’s seen across the city. Volunteers from Government Girls College Jaisalmer, along with local artist Pradeep Paniya, led the initiative by participating on ground to create the documentary. Under #PehlePadhaiPhirShaadi campaign, girls opting for higher education in Jaisalmer were eligible for scholarships from Bharat Matrimony to pursue their dreams

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