Promote vernacular artistry

STATUS
Ongoing
LOCATION
Jaisalmer
YEAR
2016
Jaisalmer, a land of hidden wonders, houses skilled craftspeople, artists, and musicians – true 'ustads' of their art.

THE IMPACT

Reviving Art Traditions
Our collaboration with international artists is revitalizing Jaisalmer's traditional artistry, uniting 150 local artisans, including 120 women. The initiative empowers artisans and preserves cultural heritage.
Sadly, their time-honoured artistic traditions of the highest calibre, are undervalued and sold anonymously in markets, lacking recognition and fair compensation for their creators. Due to the lack of money, respect, and motivation, these skilled artisans abandon their valuable trades. As a result, the younger generation loses interest in these traditional art forms as a means of success and satisfaction. However, our collaboration aims to change this by giving these artisans the chance to work with modern creators and designers from around the world.

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